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  • 1 юни 2006, 13:54 ч.

спешен въпрос за МАРКЕТИНГ

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трябва ми точното значение на думата МАРКЕТИНГ търсих в нета но не открих ако някой може да ми помогне...

# 1
  • out of space
  • Мнения: 7 655
трябва ми точното значение на думата МАРКЕТИНГ търсих в нета но не открих ако някой може да ми помогне...

Секундичка, да си намеря лекциите  Grinning

# 2
  • Мнения: 262
ок ще те изчакам

# 3
думата маркетинг вече си присъства нормално в българския език, дали има нужда точно да я превеждаш? ако- да, то според контекста можеш да дадеш определение - развитие на пазара, представяне на стоки и услуги на пзара и т.н.

# 4
  • Мнения: 2 550
Определения на MARKETING в Мрежата на английски:

means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service.

this is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.

The business of advertising, promoting and selling books to the public and to distributors.

The techniques used to attract and persuade consumers. As a direct response agency, MJM keeps marketing goals uppermost in mind in the design of every advertisement.

The interesting feature is a new approach to marketing. (Function)

finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.
www.smallbiz.nsw.gov.au/smallbusiness/Resources/Business+Tools/G … f+Business+Terms/

The way in which a product or media text is sold to a target audience.

is a management process that identifies, anticipates and supplies consumer requirements efficiently and effectively.


means holding for sale or displaying for sale, offering for sale, selling, delivering or placing on the market in any other form.

The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

all the activities involved in moving products and services from the source to the end user, including advertising, sales, packaging, promotion and printing.

The planning and implementation of a strategy for the sale, distribution, and servicing of a product or service.

By using SurpriseSurprise.com, you agree that we may market our services and the services of other companies on the Site through the use of banner ads, hyperlinks, and other similar marketing devices. Products offered will be at the sole discretion of SurpriseSurprise.com and may be provided by companies not affiliated with SurpriseSurprise.com. Non-affiliated companies will be solely responsible and liable for the provision of or failure to provide stated services, benefits, or products. ...

The group of interrelated individuals or organizations that direct the flow of a supplier¹s products to consumers.

techniques applied to the creation and distribution of financial (= assets / liabilities) products: customers segmentation, types, motivations, profiles (see above).

the process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, building and maintaining a customer base for a product or service. Advertisements play a large part in marketing

The innovative synergism of all those activities within an organization to get the goods or services of that organization in the hands of the customers.

The following types of communications are marketing activities:

A group of interrelated activities designed to identify consumer needs and to develop, distribute, promote, and price goods and services to satisfy these needs at a profit.

The way a business organization identifies its customers, defines and develops the products or services that its customers want, and sells and distributes those products or services to customers.

any of the tasks necessary to identify the type and amount of goods and services desired by society, and the pricing, distribution, and promotion of those goods and services. Page 178

The process of communicating with a specific market to offer goods or services for sale.

An exchange system that frequently involves currencies and generally extends beyond close kinsmen and a small group of trading partners. Market participants try to minimize their costs and maximize their returns to make a profit.

It ascribes all those activities which accelerate the movement of goods or services from the manufacturer to the consumer. In other words it means those activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services.

selling: the exchange of goods for an agreed sum of money
the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
shopping at a market; "does the weekly marketing at the supermarket"

Traditionally, "marketing" has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. This general definition fails to provide any direction to someone hoping to market his products or services effectively. With that, a more modern explanation of what marketing is—and what makes it effective—is a definition coined by marketing researcher and author Brian Norris. ...

# 5
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Основни интерпретации и дефиниции:

1. Специфична стопанска дейност, обособила се в процеса на труда

2. Функция на управление на стопанската дейност, която цели да оптимизира конкретното съдържание на връзката производство-потребление

3. Концепция за пазарно управление на стопанската дейност

Котлър -вид човешка дейност, насочена към удолетворяване на нуждите и потребностите чрез размяна.

# 6
  • Мнения: 22
Маркет е пазар, буквално маркетинг е пазаруване, а иначе определението е система от методи, инструменти и дрън, дрън за достигане на фирмените цели чрез удовлетворяване на потребителските нужди. Демек, пак търсиш печалба, но по начин удовлетворяващ потребителите. И това е само много общо казано. Даже мноооого общо.

# 7
  • Мнения: 262
много мерси ще успея да си сглобя някакво определение 10x

# 8
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Според Котлър -"Маркетингът, това е философията на фирмата".

# 9
  • Мнения: 2 550
Като чуя Котлър и ми настръхват космите на косата  Joy

# 10
  • Мнения: 5 650
Като чуя Котлър и ми настръхват космите на косата  Joy

Що така, бе човек. Какво ти е направил?  Joy

# 11
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Имах близки срещи с негови издания  Mr. Green

# 12
  • Мнения: 5 650
И да не забравяме, че половината от българските учебници са преписани от него.

# 13
  • out of space
  • Мнения: 7 655
Имах близки срещи с негови издания  Mr. Green

Аз го обожавам, редовно си препрочитам ей така за кеф де що е написал  Grinning

# 14
  • Мнения: 525
За мен Котлър е бащата на маркетинга, а уважавам и Адам Смит

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