PR прелет над зрелищата и панаира на суетата - Тема № 5

Дилън Пен - страхотна фигура! Обаче...

Haroline vs. Chiam

Let me count the similarities so far:

    Surprise, we’re dating!!!!!!!!!!!!!!!!!! announcements after little indication otherwise
    Predominantly a UK story as the States still don’t know who Cheryl is
    Fan sightings at busy, public spaces
    The social media interaction to tease fans and generate press stories
    X Factor promo a pleasant side effect
    The age difference (Yes, I know this isn’t 17 year old Harry and 31 year old Caroline, but the age difference is still a subject of fan and tabloid fodder)
    The ~scandal factor (this time due to Cheryl’s marriage vs. Harry’s age)
    Cheryl is now “taking abuse” from 1D fans due to her relationship with Liam

Haroline was about bang for the buck. They wanted to marry 1D album and tour promo with X Factor promo. They did that very quickly, really in the span of about 6 weeks and then let the effects slowly dissipate by doing a couple of strategic pap shoots in December and January and never confirming or denying it. They ended it the day before One Direction flew to America to begin their promo juggernaut which necessitated a single, attainable Harry.

So far, Chiam has reminded me the most of the Haroline stunt on speed. It’s been dramatic, surprising, and over-the-top in just 48 hours of it’s official existence. Maybe that means it’ll burn faster. Maybe it’s meant to be so loud and so dramatic to create a diversion from something else. I think we’ll see a well-timed joint, public vacation, a lot of implied social media shenanigans and lots of HQ pictures before it’s over in 4-6 weeks.

В някои среди е доста еднозначно това на врата й