Инвестиция в апартамент в ски курортите Пампорово, Боровец, Банско - има ли смисъл ?

Some call it cheap, but that doesn't mean it's substandard. This is one of the best-value ski resorts in the world - you do you, Bulgaria.
Borovets

THE LOWDOWN
Don't dismiss Borovets in Bulgaria. Consistently topping 'cheapest ski resorts in Europe lists, it's tempting to scratch this as a non-starter and sub-rate it. But if you're yearning for a ski area with solid basics, this budget-friendly bolthole is a winner. The people are friendly, the food portions generous and it's cheap - crazily, undeniably, ridiculously cheap.
That's great, but is there still snow? Yes.
Borovets has been an aristocratic playground since 1896, and UK tour-package skiers descended here like locusts in the 2000s. But during the pandemic, Borovet's slopes were rediscovered by independent skiers; it was one of the few options for snow desperados locked out of other European areas. Many were pleasantly surprised after the bad rap Borovets had received due to the budget tag.
With only 5km (3.1mi) of runs rated black - and a Bulgarian black isn't a Courchevel black - this is the place for those who don't actually want to end up on advanced terrain. The cost commitment is low, the value is high, and Borovets has all the trimmings - flights, ski school and rentals. Plus, eating out every night can cost half the price of a catered chalet in France.
The con? You're not actually in a catered chalet in France.
Borovets is well-suited to families with small children who won't be on the slopes all day anyway. Affordable ski-in, ski-out accommodation is what sets Borovets apart from the Alps. Regarding the village, think of the main drag of a package-holiday town on snow, and there you have it: a smattering of currency conversion places (we've left euro-ville), English-style bars and more authentic mehana (traditional restaurants) with traditional food, decoration and music.

Mountain stats
*   Elevation top: 2550m (8366ft)
*   Elevation bottom: 1350m (4429ft)
*   Vertical drop: 1200m (3937ft)
*   Skiable terrain: 58km (36mi)
*   Longest run: 12km (7.5mi)
*   Beginner terrain: 41 per cent
*   Intermediate terrain: 50 per cent
*   Advanced terrain: 9 per cent
*   Lifts: 13
Run
The Musala Pathway from the Markudjik is an (almost) outer, top-to-bottom, tree-lined, meandering blue run with an am-I-even-in-a-ski-area?' feel (watch out though, as it can get icy in the shade at the end of the day).
Experience
The night skiing from 6.30pm to 10pm, where the bottom half of Sitnyakovo from the Martinovi Baracki chairlift is under floodlights.

Local's tip
Those on the easy blue run around
Markudjik beware - if you descend on Haramia run and continue to skier's right you'll inadvertently arrive on black Fonton. Head skier's left for the intermediate Popangelov.

DEBRIEF
Borovets' name is a literal translation of the Turkish word chamkoria (pine forest); the vista of forests and ambience of being among the trees is a real departure from above-treeline skiing in the Alps. There are three main ski areas - Sitnyakovo, where most beginners head (but also home to two short black runs); gondola-accessed Markudjik, the highest ski area with runs concentrated around the mountain crown; and red-runs-only Yastrebetz with the longest 1000m (3280ft) descents. There's also a world-class biathlon and cross-country ski area in Britsita below Yastrebetz.
A RIDING ITINERARY
The Yastrebetz Gondola is the main lift; be here by 8.15am to avoid any queues as it can be a bottleneck. Alternatively, start on the more sedate Sitnyakovo side up the Martinovi Baraki Express. It can become a little crowded on the Martibovi Baraki 1 and Sinyakovo 1 runs. If you start using the ski school snakes as slalom poles, it's time to switch over to red lunch, jump on the Yastrebetz Gondola towards the Markudjik area. This highest area keeps the gang together with four parallel runs - Markudzhik 1 is easy, Markudzhik 2B and Markudzhik 3 are intermediate, and the expert Markudkin 2A separates them. It can also be cold and windy up here, as the Markudjik surface button lift will drag you to the 2550m (8366ft) summit, which is considerably higher than tree-protected Sitnyakovo (1780m/5840ft) if the weather closes in.
Head skier's left from the gondola, and you're in Yastrebetz where you'll find three long red runs to burn your legs for a satisfying slope day, all accessed by a fast quad, the Yastrebetz Express. Stop for a break at the Yastrebetz Hotel at the end of Yestrebetz 3 (the club sandwich is highly recommended).
At 4pm it's a wrap.
ADVENTURE
Try ski touring the route around Malyovitsa Peak and the Balkans' highest, Musala Peak at 2925m (9596 ft), with a guide.
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*   The Pappa Mia Steakhouse at the base of the lifts is the easy (and satisfying) choice when you click off skis.
*   Cheerful Katina Bar & Dinner (katinaborovets.online) has an Italian- and Bulgarian-inspired menu; smoke signals from the outdoor barbecue will draw you in.
*   The Green King is one of the cheapest places in town, but that doesn't mean a compromise on great food. This mehana (traditional restaurant) is calm, cosy (it's small, so book) and a small cultural hit.
APRES SKI
*   Christo Aneglov is a former ski Olympian and national champion whose hospitality is legendary at White Magic. Expect a family-like welcome and, as a bonus to wife Janet's full shots and meals, take ski lessons with Christo or his daughter Laura, a Bulgaria GS slalom team member.
*   Otherwise, the bowl of buildings where the ski runs finish has options, including instructors' hangout the Black Tiger (with karaoke).
STAY
*   The Hotel Rila (rilaborovets.com), with spa and pool dominating the base area, is such an institution it's used as a navigational aid.
*   For a true mountain experience, the Finish Line (borovets-bg.com) guest house has two stylish apartments and one double room above an on-mountain restaurant
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* ALTERNATIVE: BANKSO
* Bankso has won Bulgaria's Best Ski Resort multiple times at the World Ski Awards (no mean feat). It's also featured as a stop on the FIS Snowboard World Cup, has banging nightlife (think saxophonists in the snow at après), boasts a cobblestone town and even a Kempinski hotel. It'll cost more levas (the local currency) than Borovets, but the age-old rule applies - you get what you pay for, but Bankso has more action from slopes to bars.